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IFS has been working on establishing a new approach to risk profiling and will soon launch a digitised risk profiling tool with selected clients to pilot.
We were driven to find an appropriate solution to the long processes and adviser bias that is associated with a traditional risk profile, so that super fund members can invest with confidence and reduce the risk of panicking when markets are volatile.
Craig Sankey, our Head of Technical Services & Advice Enablement spoke with Simon Russell from Behavioural Finance Australia on the need for a digital risk profile to ensure consistency and efficiency in how we approach this often misunderstood aspect of financial advice. Watch the full interview or listen to the audio-only interview with the links below.
