June 15, 2023

Hostplus, Iress and IFS partner to launch ‘SuperSmart’ financial advice tool

With over 12 million Australians having unmet advice needs, our new partnership with Hostplus and Iress to provide an education-led digital advice offer, is an important step forward in making simple financial help accessible to more fund members.

The new ‘SuperSmart’ tool, aims to enhance member outcomes by combining digital advice with personalised financial education, based on member demographics and preference data.

It offers super funds a suite of self-guided, intuitive and affordable financial planning tools for members with simple advice needs, while providing highly efficient, effective member engagement and education through multi-format content.

The tool allows super funds to leverage technology and data, and deliver their members highly accessible, personalised digital advice journeys, while also providing options to speak to a human adviser.

Iress’ CEO, Superannuation, Paul Giles, says that Iress is delighted to support Hostplus and IFS with solutions that enable their members to achieve better financial outcomes, both today and in retirement. He says that ‘SuperSmart’ is the natural extension of the extensive experience Iress has in advice delivery, providing super funds with an integrated digital advice and member education experience.

Hostplus sees advice as a critical service offering for their members to enable them to retire with confidence. Paul Watson, Hostplus Group Executive- Member Experience says

“We’re passionate about ensuring that when our members are ready for advice, they’re aware that we can provide it to them on their terms - whether that be digital, in person or over the phone. We also recognise that our advice solution needs to be scalable to reach the level of membership we have.  Partners like Iress and IFS not only give us the ability to boost our current advice offering but, vitally, continually collaborate in optimising the experience over the long term.”

At IFS, we’re very focused on driving innovation and efficiencies so that industry super funds can deliver great advice at scale.  By partnering with industry leaders like Iress and Hostplus, we have the capabilities, risk appetite, conviction and clarity of objectives to seed a market-leading solution - importantly a solution that meets members’ needs and isn’t just a widget building project.

We believe your members deserve the best retirement. And that starts with financial education, advice and unpaid super recovery – so talk to us today.
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